Transforming brands for 20+ years

I help teams define and operationalize end-to-end content strategies, from first touch to conversion and loyalty.

What I do

My expertise in audience engagement comes from experience across verticals and channels.

In a constantly changing landscape, I bring a holistic and results-driven approach to growth that is collaborative (the people), goal-focused (the problem) and super practical (the process).

And my leadership guideline is empathy. Humans are behind every data point, whether your audience, team or stakeholders.

  • The competition is always growing. Improve your brand offering and message for your target audience.

    Example deliverables:

    • Competitive landscape audit

    • User studies

    • Product market fit analysis

    • Executive summary

  • Whether for startup or enterprise, identify gaps and opportunities in your brand's engagement cycle.

    Example deliverables:

    • Current state journey map

    • Content & product analysis

    • Cross-channel engagement strategy

  • Content drives customer relationships with the right context and compelling story.

    Example deliverables:

    • Editing & writing

    • Content design

    • Video production

  • Process should never get in the way of your goals. Analyze your team org and empower them to own success.

    Example deliverables:

    • Process strategy gaps

    • Org & team development plan

    • Cross-functional leader training

Testimonials

"Tina adeptly shifts focus from detailed, team-level execution to broad, strategic planning, ensuring both immediate and long-term objectives are met with precision and insight."

Jaimie Clark, VP SEO Centerfield Media (formerly The New York Times)

"She built her own team of product and UX designers from the ground up. She is able to ask pointed questions to really understand and get to the bottom of a problem."

Laryssa Jardine, CPO RateQuote

"Her people-centric approach fosters a positive team culture, making everyone feel valued and motivated."

George Huang, Senior Product Manager Centerfield Media

Contact me

Let’s build something new together.